GovComms Festival to Explore the Future of Government Communications

David Pembroke, CEO and founder of contentgroup

David Pembroke, founder and CEO of contentgroup

Canberra-based Government communication agency, contentgroup, will host the world’s first virtual government communications conference, the GovComms Festival, on 17 November 2020.

This latest initiative by contentgroup — IPAA ACT’s digital content partner — will examine the impact on communications of the COVID-19 pandemic and is part of Government After Shock, a collaboration supported by the OECD and the European Commission.

The GovComms Festival will provide government and public sector communicators from all over the world the opportunity to share their experience of the pandemic and discuss the future of government communication beyond 2020.

Speaking about the GovComms Festival, David Pembroke, founder and CEO of contentgroup, said:

“The need to improve how government communicates is only increasing in importance.

Given the central role digital technology plays in peoples’ lives and the emerging economic, demographic, technological and geopolitical challenges, effective two-way communication is core to building trust with citizens.

It is also the magic thread that drives collaboration and successful digital transformation.”

Mr Pembroke went on to say:

“In the face of great challenges, governments must encourage an adaptive mindset in public servants to build and sustain high performing teams.

They must drive collaboration with stakeholders and create learning organisations.

None of these things can happen if communication is not treated as a strategic priority.”

A few of the speakers on the festival program include:

  • Professor Jeff French, CEO of Strategic Global Marketing — a visiting professor at Brighton University as well as a Fellow at Kings College University London
  • Vanessa Liell, Executive Director, Commtract — a Chief Executive Officer and strategic communications professional with over 25 years experience
  • Helena Cain, Carla Ewin, Renee Dockrill and Mary Souter — partners as Artemis Partners
  • Professor Barbara Tverksy — Professor of Psychology at Columbia Teachers College and Professor Emerita of Psychology at Stanford University
  • Alun Probert, Group Head of GovComm Group — the government division of Marcomms Australia specialising in government communications and engagement
  • Beattie Green, Pamela Souvlis, Andrew Knox, Howard Parry Husbands and Morgan Owen from pollinate — an Australian research and brand agency.

Signup to attend the GovComms Festival on the contentgroup website now.

Registration to the GovComms Festival is free for the first 1,500 registrants and just $10 for each additional registrant.